Flowers Bayswater Privacy Policy Overview

Privacy Policy for Flowers Bayswater Customers

This Privacy Policy explains how Flowers Bayswater (“we,” “our,” or “us”) gathers, uses, and protects your personal data in accordance with the General Data Protection Regulation (GDPR). This policy applies to all customers placing Flowers Bayswater orders from Bayswater and surrounding districts. Our commitment is to ensure your privacy and the secure handling of your information at every stage of our interaction with you.

What Personal Data We Collect

During the process of placing an order with Flowers Bayswater, either through our website, by telephone, or in person, we may collect the following types of personal data:

• Contact Information: Name, address (including delivery address and billing address), phone number, and, when provided, email address.
• Order Details: Information about the flowers or products you order, special requests, gift messages, and delivery preferences.
• Payment Information: Payment details needed to process transactions. These may be routed and stored by third-party payment processors; we do not retain full card information.
• Communication Records: Correspondence with our customer service team, including queries, feedback, or complaints.
• Technical Data: IP address, browser type, and device information when you interact with our online services.

We only collect data that is necessary to fulfil your order and respond to your requests, and for the operation and improvement of our services.

Lawful Basis for Data Processing

Under the GDPR, we are required to have a legal basis for collecting and processing your personal data. The main lawful bases we rely on include:

• Contractual Necessity: To process orders, deliver flowers and gifts, manage payments, and provide customer service, we must process your data to fulfil our obligations to you as our customer.
• Legitimate Interests: We may process data for improving our products and services, keeping our records up to date, and ensuring the security of our services, provided this does not override your data protection rights.
• Legal Obligation: When required to retain information by law or comply with lawful governmental requests.
• Consent: When we wish to send you marketing communications and you have given us explicit consent; you may opt out at any time.

How We Use Your Personal Data

Your information is used solely for the purposes it was collected for, including:

• Processing and fulfilling your orders and deliveries.
• Communicating with you about your order status and customer service matters.
• Improving our online services and tailoring your customer experience.
• Managing accounts and processing payments securely.
• Complying with legal and regulatory requirements.

How Long We Retain Your Data

We retain your personal data only for as long as it is necessary to fulfil the purposes it was collected for, namely fulfilling your orders and meeting our legal obligations. Generally, customer order information is retained for up to seven years, in line with accounting and tax requirements. Data held for marketing purposes will be kept until you withdraw your consent or unsubscribe from communications. Once data is no longer required, it will be securely deleted or anonymised.

Our Data Processors

We may engage trusted third-party service providers (“processors”) to assist with order processing, payment handling, technical support, website hosting, and delivery logistics. All processors are contractually obliged to comply with GDPR, maintain strict confidentiality, and use your data solely for the services they provide to us. Such providers may include payment processors, delivery couriers, IT support services, and marketing agencies (where consent has been given).

Processors are selected for their reliability and security standards, and we monitor their compliance with data protection obligations to ensure your information remains protected.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. This includes secure payment systems, data encryption, limited access to personal data by trained staff, and regular reviews of our security practices.

Your Rights Under GDPR

As a Flowers Bayswater customer, you have several rights under the GDPR regarding your personal data:

• Right of Access: Request confirmation of the data we hold about you, and obtain a copy of that data.
• Right to Rectification: Ask us to correct any inaccurate or incomplete information we hold about you.
• Right to Erasure (“Right to be Forgotten”): Request the deletion of your personal data, subject to legal or contractual obligations requiring its retention.
• Right to Restrict Processing: Request that we temporarily or permanently stop processing your data under certain circumstances.
• Right to Data Portability: Receive your personal data in a structured, commonly-used, machine-readable format and have it transmitted to another controller, where feasible.
• Right to Object: Object to processing for direct marketing or on grounds relating to your particular situation.
• Right to Withdraw Consent: Where our processing is based on your consent (such as marketing communications), you may withdraw this at any time without affecting the lawfulness of prior processing.

To exercise these rights, please contact us via the means available on our website or at our physical shop. We may require verification of your identity before processing certain requests to protect your privacy.

Updates To This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal and regulatory reasons. We encourage you to review this policy periodically. The updated policy will apply from the date it is posted on our website or displayed at our premises.

Contacting Us

If you have any questions, concerns, or wish to exercise your data rights in relation to this policy, please get in touch with our team through our official contact options provided on the Flowers Bayswater website or by visiting our shop in Bayswater. We are committed to resolving any concerns and ensuring your rights are respected.